Just like traditional animal shelters, the organisation takes in animals that have been found or given up, looks after them, and tries to find them good new homes.

How does this animal welfare organisation achieve its aims?

By all of us not looking away, but doing our bit! It often doesn't take as much as many people think. Usually, it's the little things that can make a big difference.

Find out more about the products you're interested in: where and how are they made? Which company is behind them? What ingredients or materials are the products made from?

Did you know that a great many cosmetics companies still actively carry out (or commission) animal testing, even though it's been banned in the EU for a long time? Did you also know that some countries outside the EU still conduct animal testing on both the ingredients and the finished products – regardless of whether these are exported from reliable, certified countries like Germany or not?

The very thought of some poor, defenceless animal having liquid from, for example, antiperspirant products dripped into its eyes, just to see if they cause irritation, fills us at the everdry team with utter horror! It's not only pointless, but also causes terrible suffering for the helpless creature. The ingredients in cosmetic products have been so well researched for so long that NO animal testing has been necessary for ages…and probably never was.

PETA keeps a close eye on cosmetics companies and has compiled reliable lists that are always kept up to date. Here you can get an overview of the companies that still test their products on animals. But of course, PETA also provides a list of cruelty-free and vegan companies.

everdry is also listed in these positive lists as a company whose products are both cruelty-free and vegan: everdry-PETA-List.

To expose animal mistreatment and make it public, PETA is particularly known for its undercover investigations, media campaigns, and informative public relations work.

How did Jenni Gsell come to have everdry certified by PETA?

Quite simply: because it was a personal matter for me. I've been a vegetarian for many, many years and I'm very actively involved in animal welfare myself. So it was a logical step to extend this philosophy to my company in my role as managing director. But what really got me thinking was our new plant-based product, the Roll-On Free WITHOUT aluminium salts. With this product, right from the development stage, we paid particular attention to ensuring that it was vegan, for example. However, to be able to do more than just claim this, it was important to me to have this product externally tested and certified accordingly. You can't really get past PETA as a recognised and the world's largest animal welfare organisation. Since PETA also offers company certification in addition to the certification of individual products, I looked closely at the guidelines and consistently implemented them in our company…sort of "taking the bull by the horns".

During the certification phase, I also learned a great deal of new things, so that we now pay much closer attention to product selection, the origin of our products' ingredients, the selection of our suppliers and distribution partners. My team and I want to help others with our products…and not cause suffering. It's important to me that we don't just meet the PETA guidelines on paper, but that they are actually consistently implemented and lived within the company.

That's my personal and business contribution to making the world a tiny bit better for me – what's your contribution?